As a marketing and communications professional with extensive certifications and diverse industry experience, I bring a unique blend of skills and knowledge. I understand the critical need for a focused, driven, and results-oriented leader to direct the communications efforts of a public agency. My creative problem-solving abilities and effective collaboration with colleagues and partners, including those from diverse backgrounds, have led to the successful development and execution of strategic marketing and community engagement campaigns that drive increased library use and garner support from community organizations and key public officials.
In my current role as Marketing and Outreach Librarian for the Maryland State Library for the Blind and Print Disabled, I am already fulfilling many communication roles and responsibilities, and my experience has prepared me to meet the needs of a growing organization. My duties include developing and maintaining complex, ADA-compliant MSLA websites, coordinating social media and brand messaging, directing public relations campaigns and communications strategies, and developing and implementing outreach and communications strategies. I also write and edit press releases, create official style guides, manage internal and external communications through GovDelivery, write and provide graphic design for promotional materials, and train and prepare for crisis communication and strategic communications. Additionally, I design and implement communication and marketing plans for the Library for the Blind and Print Disabled, ensuring that all external communication and outreach products are high quality, accurate, and timely.
With over a decade of experience in public and special libraries, I have developed a keen awareness of the public relations, marketing, and outreach needs libraries must address to ensure their institution's success. Through solid leadership skills, creating collaborative environments, and establishing best practices, I believe that all public relations and marketing staff can become de facto advocates and community leaders.
Maryland State Library for the
Blind and Print Disabled
2017-Present
G. Chastaine Flynt Memorial Library
Central Mississippi Regional Library System
2013-2017
Covington Public Library
St. Tammany Parish Library
2011-2013
Covington Public Library
St. Tammany Parish Library
2009-2011
B. Davis Schwartz Memorial Library
C W Post Campus, Long Island University
2007-2009
State Farm - Phil Hill Ins. Agency, 2006-2007
Prudential - William Husfelt Ins. Agency, 2003-2006